Investor Websites
Being a real estate can be tough if you can’t get enough leads of motivated sellers. Investors face a multitude of challenges these days considering the soft housing market and tighter lending requirements.
Tip your hat to a terrible financial market and a poor housing market because motivated sellers are not hard to find. There really isn’t. How do you track them down?
I think you’ll find that one of the most powerful resources for finding motivated sellers is the internet. Certainly, there are virtually scores of businesses hocking lists of motivated sellers. What I’m referring to is an internet solution that the investor owns and controls. Essentially, a way for motivated sellers to contact you through a site that you own.
How should you put such a solution into action? Start it off with a superior website. It should show you as a serious business owner with the means and capital to solve the motivated seller’s problem. It should prove that you have the knowledge to solve the visitors problem. It should be convincing enough that your visitors will want to work with you and make contact with you. Be sure it has a way for visitors to get their vital property and contact info to you.
The first step is to create an excellent visual design or pay a graphic designer to do it for you. Optionally, you could customize a template that you purchase. Making something from scratch or buying a template from a store will require coding competence. Unless you have a brother-in-law in the business you must have to have capital to hire someone. Put a value on your time and decide whether it’s worth it. Is your time worth $20 an hour to make it yourself? Do you have time on your hands and not much money?
Be sure to include plenty of convincing testimonials. Fashion your offline credibility kit to suit the online media. Actual photo-copied letters are excellent if you have them. Additionally, streaming audio of customer testimonials works great. There is nothing more convincing than a satisfied customer.
Visitors to your site will submit their information using your forms if you use convincing sales copy. I think Dean Kennedy is a phenomenal resource to tap when creating your content. He’s a true pro when it comes to writing copy. Buy his book, The Ultimate Sales Letter, and rad it thoroughly. Construct each page of the site with compelling copy and a great call to action.
Polish it off by placing lead generators throughout the site. These are online forms that your visitors complete. The forms should acquire the visitor’s contact info in addition to their property details. Storing the data is vital and it will be necessary to do some minor programming to connect the form fields to the database.
The final step is driving targeted visitors to your site. The best way to do this is through advertising on the major search engines. You can succeed with this by using pay-per-click advertising and search engine optimization to get traffic. After you are getting visitors you may want to tweak your content to make it better. If you’re not getting the conversion rates you would like then change up the copy or move some things around. Increasing your conversions can be accomplished by using squeeze and landing pages.
Once you have an excellent website you can implement PPC and SEO campaigns and you’ll not be lacking for motivated sellers.
